Ashes Menswear

Tough Jeansmith

Launched in 1994, TOUGH Jeansmith was launched as one of Hong Kong’s leading fashion creators. Representing the latest fashion trends, the ever dynamic collection has been incorporating jeans, fashion wear, bags and accessories. Their designs are unique; Industrial and hard wearing but never compromising on street style.

TOUGH has a strong oriental background and are largely influenced by industrial elements. Based in Hong Kong, a modern and metropolitan city which brings together East and West, TOUGH draws inspiration from this diverse cultural mix and offers a unique twist on current and future trends. The collection is sporty and sexy, yet sophisticated and gets noticed in the world wide fashion market due to their unique finishing techniques and treatments they have developed.

Resulting in TOUGH now sitting as our premium denim label in store!

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