86 Old Christchurch Road, Bournemouth BH1 1LR
TEL: 01202 554 809

Guide London

GUIDE LONDON is a British brand that was founded in London’s East End in 1988. During its 29 years in the European fashion market GUIDE has proved itself to be a coveted brand producing 4 exciting new collections each year. Having started life as a range of shirts, the brand now offers a full range of stylish menswear including knitwear, jersey, denim, tailoring and outwear. The main focus of the GUIDE LONDON brand is detail. Whether it is a concealed button down shirt collar or contrast cuff insert on a knit, each piece is always carefully designed and cleverly constructed.